Product Management: Initial Product Strategy and Plan

A Product Manager’s role in an organization is to drive product strategy development and implementation. They effectively engage with stakeholders to transform how an organization does business through high-impact product solutions.

This course will provide an overview of the Product Management Lifecycle. You will then learn about the Product Conceive and Plan phases in detail. You will discover tools and techniques used in product concept identification. In addition, you will acquire skills to work with SWOT analysis and the Product Concept document.

The course also prepares you to establish a team and develop a project charter. Hands-on labs will help you practice working on market and solution analysis using a Market Requirement Document. You will also investigate a product business case and perform a financial analysis.

Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project.

This course is suitable for anyone who aspires to apply for product management jobs and understand various lifecycles used in product management, including agile. It does not require any prior degree.